Emails that are not one-to-one are not effective. You know what is worse ? Badly personalized emails. Not only do they convey that you do not care about the customer, but they also convey
Co-Founder @valmi.io. Formerly, Director of Engineering & Product Management @RudderStack. Co-Founder @Regaltusk. Never gives up on the Tennis court.
When it comes to quick data analysis, Google Sheets reigns supreme. It is easy to use and it is free. It is also easy to share with your team. You can use it
Facebook Ads allows marketers to target display ads by creating customer lists on the Ads Manager. The customer lists can be used to target ads to existing customers or to find new customers
The move towards magnificent warehouses such as Snowflake was a fine one, ... A triad of personas — The Analytics Engineer, The data scientist, and The Operations Executive.... A view of the data flow involves the operations — Shape, Explore, Discover, and Activate.
What if we could find how much customers are willing to pay for a product? And, what if we could personalize the price for each customer. This is what we are going to