Rajashekar Varkala

Co-Founder @valmi.io. Formerly, Director of Engineering & Product Management @RudderStack. Co-Founder @Regaltusk. Never gives up on the Tennis court.

Leverage your customer data to customize discount coupons and maximize the lift in your pricing experiments.

Jun 19, 2023 3 min read reverse-ETL

What if we could find how much customers are willing to pay for a product? And, what if we could personalize the price for each customer. This is what we are going to

valmi.io dogfoods its open source reverse-ETL to get notified of new users in Slack.

Jun 15, 2023 2 min read reverse-ETL

Acquiring new users is a challenge for any startup. The founders and early engineers are glued to their databases to see new user Signups. Speaking of bigger enterprises, which product leader does not