Precisely target your ads on Facebook Ads with customer data on your warehouse.

Facebook Ads allows marketers to target display ads by creating customer lists on the Ads Manager. The customer lists can be used to target ads to existing customers or to find new customers with similar profiles. Targeting new profiles which are similar to the uploaded customer list is called Lookalike Audiences.

valmi.io can be used to sync customer lists on the warehouse to Facebook Ads. There are various modes of syncing customer lists to Facebook Ads. Mirror mode allows you to replicate the customer list to Facebook Ads, which means if some users are deleted on the warehouse, they will be deleted on Facebook Ads well. Upsert mode allows you to keep the customer list on Facebook Ads in sync with the warehouse. If a user is added or updated on the warehouse, the user will be added or updated on Facebook Ads as well. But, if the user is deleted on the warehouse, the user will not be deleted on Facebook Ads.

Creating this type of sync is a very straightforward process on valmi.io. You can create a sync in three steps. First, you need to configure the Facebook Ads integration. Second, you need to configure the warehouse. Finally, you need to configure the sync.

In the following video, we have added a facebook ads integration on valmi.io through "Sign in with Facebook". We have also created a new empty customer list named 'valmi.io test audience' on Facebook Ads Manager.

Next, we have the following dataset on our warehouse with fields such as first name, last name and email address  of the users. To create a warehouse destination, please refer to the documentation.

Finally, in the next video we have created a sync to place the customer list on Facebook Ads. We have configured the sync to use the upsert mode. We have also used email address as the unique key to identify the users and mapped first name and last name fields to better target ads.

The following sync result and the facebook audience history confirm that the custom is synced successfully.

You can also use valmi.io to sync customer lists to Google Ads. The process is similar to syncing customer lists to Facebook Ads. valmi.io Open Source reverse ETL can activate data in many other use-cases. Please enable your organisation with reverse-ETL by simply deploying it from github. You can look at a sync live here. Alternatively, you can schedule a sync at cloud.valmi.io. Please contact us if you are looking for any information by joining our community on Slack. We are adding  new features to make the platform more robust.