Introduction
Google Ads Customer Match is a feature that allows you to upload your customer data to Google and use it to target your ads to those same customers on Google Search, YouTube, Gmail, and the Display Network. This can be a very effective way to reach your existing customers and re-engage them with your brand.Google Ads Custom User List Configuration
- In the Google Ads UI, navigate to Tools > Audience Manager > Audience Lists.
- Click the blue plus button to create a new audience list.
- Select “Customer list” as the audience type.
- Give it a name and save it.
Creating a GoogleAds Connection on valmi.io
Go to destinations on valmi.io and create a new destination. SelectGoogle Ads
as the destination.

destination connector
and complete the authentication process using OAuth
.

Setting up a Sync
-
Selecting Audience List and GoogleAds Account
account
and the desired Audience List Name
to which you wish to synchronize the data.

-
Supported Destination Modes
Destination Mode | Supported |
---|---|
Upsert | ✅ |
Mirror | ✅ |
Create | ✅ |
Delete | ✅ |
Mirror
mode selected as destination sync mode. email
has been selected as the Primary Key for the Warehouse source. The source fields email
, phone_number
, first_name
and last_name
have been mapped to corresponding fields on the destination.

-
Sync Schedule and Runs
sync
to run at a designated time. The image below demonstrates that the sync
has been scheduled to occur every 24 hours and initiates immediately upon its creation.


