email marketing

Imagine you have a Shopify store, and imagine it has been tough for you in business for a few months. You have seen users leaving items unattended in the cart. You see data piling up and you have considerable Abandoned Cart data in a few weeks. You are trying to

Quantifiable Key Performance Indicators (KPIs) are essential for any business and certain sets of KPIs are important to be tracked regularly for measuring the business performance. Companies doing well on these performance indicators usually do well and have a long run. We dwelled on what could be some of the

The blog focusses on addressing the problem of Abandoned carts in the e-commerce industry.

Ecommerce businesses have grown manifold in recent years; especially with the emergence of ecommerce platforms like Shopify, WooCommerce etc. The D2C (direct-to-customer) route has been the go-to approach for many brands. While a slew of D2C brands come up every other week, it is also getting increasingly difficult for them

Emails that are not one-to-one are not effective. You know what is worse ? Badly personalized emails. Not only do they convey that you do not care about the customer, but they also convey affectation, which is worse than not personalizing at all. In fact, there is a much better to