Rajashekar Varkala

“How express and admirable, in form and moving. In Action, How like an angel. The beauty of software, the paragon of interfaces. What a piece of work is a Spreadsheet!…”. What else could Shakespeare say? ... Think data for spreadsheets, think valmi.io

The move towards magnificent warehouses such as Snowflake was a fine one, ... A triad of personas — The Analytics Engineer, The data scientist, and The Operations Executive.... A view of the data flow involves the operations — Shape, Explore, Discover, and Activate.

Emails that are not one-to-one are not effective. You know what is worse ? Badly personalized emails. Not only do they convey that you do not care about the customer, but they also convey affectation, which is worse than not personalizing at all. In fact, there is a much better to

When it comes to quick data analysis, Google Sheets reigns supreme. It is easy to use and it is free. It is also easy to share with your team. You can use it to track your KPIs. It has its share of fans and we are going to show you

Facebook Ads allows marketers to target display ads by creating customer lists on the Ads Manager. The customer lists can be used to target ads to existing customers or to find new customers with similar profiles. Targeting new profiles which are similar to the uploaded customer list is called Lookalike

What if we could find how much customers are willing to pay for a product? And, what if we could personalize the price for each customer. This is what we are going to do in this use-case. We are going to nudge customers to convert by personalizing the price for