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KPIs for e-commerce businesses

Quantifiable Key Performance Indicators (KPIs) are essential for any business and certain sets of KPIs are important to be tracked regularly for measuring the business performance. Companies doing well on these performance indicators

Why should e-commerce be Data-Driven?

Ever wondered how the world would’ve been without e-commerce or online shopping options? Do you remember your first online shopping experience and what did you buy then? You probably wouldn’t remember