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Quantifiable Key Performance Indicators (KPIs) are essential for any business and certain sets of KPIs are important to be tracked regularly for measuring the business performance. Companies doing well on these performance indicators usually do well and have a long run. We dwelled on what could be some of the

Ever wondered how the world would’ve been without e-commerce or online shopping options? Do you remember your first online shopping experience and what did you buy then? You probably wouldn’t remember it but browsing through your shopping history will get you the ‘right’ answer. Have you ever pondered

Facebook Ads allows marketers to target display ads by creating customer lists on the Ads Manager. The customer lists can be used to target ads to existing customers or to find new customers with similar profiles. Targeting new profiles which are similar to the uploaded customer list is called Lookalike