Haripriya

Quantifiable Key Performance Indicators (KPIs) are essential for any business and certain sets of KPIs are important to be tracked regularly for measuring the business performance. Companies doing well on these performance indicators usually do well and have a long run. We dwelled on what could be some of the

The blog focusses on addressing the problem of Abandoned carts in the e-commerce industry.

Imagine you have a Shopify store, and imagine it has been tough for you in business for a few months. You have seen users leaving items unattended in the cart. You see data piling up and you have considerable Abandoned Cart data in a few weeks. You are trying to

Did you know that the Abandoned Carts are the unspoken reality of the global e-commerce industry. Nearly 7 out of 10 users abandon their shopping carts due to various reasons...

Ecommerce businesses have grown manifold in recent years; especially with the emergence of ecommerce platforms like Shopify, WooCommerce etc. The D2C (direct-to-customer) route has been the go-to approach for many brands. While a slew of D2C brands come up every other week, it is also getting increasingly difficult for them

Ever wondered how the world would’ve been without e-commerce or online shopping options? Do you remember your first online shopping experience and what did you buy then? You probably wouldn’t remember it but browsing through your shopping history will get you the ‘right’ answer. Have you ever pondered