Emails that are not one-to-one are not effective. You know what is worse ? Badly personalized emails. Not only do they convey that you do not care about the customer, but they also convey
The move towards magnificent warehouses such as Snowflake was a fine one, ...
A triad of personas — The Analytics Engineer, The data scientist, and The Operations Executive....
A view of the data flow involves the operations — Shape, Explore, Discover, and Activate.
What if we could find how much customers are willing to pay for a product? And, what if we could personalize the price for each customer. This is what we are going to
