KPIs for e-commerce businesses

Quantifiable Key Performance Indicators (KPIs) are essential for any business and certain sets of KPIs are important to be tracked regularly for measuring the business performance. Companies doing well on these performance indicators

5 Key strategies to build successful D2C brands

Ecommerce businesses have grown manifold in recent years; especially with the emergence of ecommerce platforms like Shopify, WooCommerce etc. The D2C (direct-to-customer) route has been the go-to approach for many brands. While a