data engineer

Precisely target your ads on Facebook Ads with customer data on your warehouse.

Jun 20, 2023 2 min read reverse-ETL

Facebook Ads allows marketers to target display ads by creating customer lists on the Ads Manager. The customer lists can be used to target ads to existing customers or to find new customers

The centricity of the user, his model, and his traits.

Jun 19, 2023 6 min read reverse-ETL

The move towards magnificent warehouses such as Snowflake was a fine one, ... A triad of personas — The Analytics Engineer, The data scientist, and The Operations Executive.... A view of the data flow involves the operations — Shape, Explore, Discover, and Activate.